INDUSTRY:
B2C
CLIENT:
Azul Airlines - Conceptual Redesign
YEAR:
2026
EXPERIENCE:
Product Design (UX/UI Design)
Flight Booking Experience - Concept Redesign
about the project.
This project is a concept redesign of an existing flight booking experience, developed as an independent UX/UI study.
This project is not affiliated with Azul Airlines.
The goal was to explore how clearer information hierarchy, visual cues, and decision-support patterns could help users compare flight options more efficiently and complete their purchase with less cognitive effort.
The redesign focuses primarily on the flight listing and selection flow, where users typically spend the most time evaluating price, duration, stops, and trade-offs before moving forward.
problem.
Users struggled to compare flight options effectively in the original interface because key decision criteria (price, duration, stops) were presented without clear hierarchy or guidance. This increased cognitive effort, slowed decision-making, and contributed to hesitation or abandonment during the booking process, a critical conversion point.
process.
To better understand the core issues, I first analyzed the existing flow and identified where users had to scan and recall too much information manually. I mapped the decision points users face when comparing flights and listed the key attributes they need to evaluate (price, duration, number of stops, and overall value).
I then sketched multiple low-fidelity concepts that emphasized:
clustering related information
reducing visual noise
making comparison easier
I iterated between wireframes and mid-fidelity prototypes, validating each decision against the hypothesis that clearer visual hierarchy and selective highlighting of best value options would improve user comprehension and speed up decision-making.
key decisions.
Prioritized comparison-first layout: Centered the list view around price, duration, and stops, enabling users to scan and compare at a glance.
Decision indicators: Introduced clear badges (“Best option,” “Cheapest,” “Fastest”) to guide users toward sensible choices without overwhelming them.
Simplified CTA hierarchy: Reduced secondary actions to minimize distraction and focus users on move-forward choices.
Accessibility-aware labeling: Combined color with text and icons to ensure clarity for all users (not relying on color alone).
results.
The redesigned flight listing provides a more structured and readable comparison experience. Users can now:
Quickly identify best-fit flights based on their priorities.
Reduce cognitive overhead by scanning meaningful attributes grouped logically.
Move forward in the booking process with greater confidence and clarity.
Although this is a concept project, the design decisions demonstrate a shift from aesthetics-first to decision-support-first, reflecting how better information structure can improve core product outcomes such as speed of selection and user satisfaction.
