Graphic design · Art direction
Birinight
Social-first artwork for a ready-to-drink brand built around party occasions.
- Client
- Birinight, Sol Bebidas
- Role
- Art direction, social campaign
- Deliverables
- Social media artwork, campaign pieces
The brief
Birinight is a ready-to-drink mixed alcoholic beverage from Sol Bebidas, the same producer behind Vulcano. It targets a young audience and party occasions, positioned on convenience and value. These pieces ran on the brand's social channels, where the artwork had to compete in a crowded feed without burying the product.
