Graphic design · Art direction
Triunfo Concebra
Institutional and public-safety communication for a road concession. A much quieter register than the drinks work.
- Client
- Triunfo Concebra, Triunfo Participações
- Role
- Art direction, institutional content
- Deliverables
- Institutional artwork, campaign and social content
The brief
Triunfo Concebra runs one of Brazil's major road concessions, managing a corridor that connects Brasília, Goiás and Minas Gerais, as part of Triunfo Participações. The communication carried institutional credibility and public-safety messaging, so the visual language pulled back hard from the noise the consumer work needed.
